A Business Plan and a Renovated Residence Benefit from Clear Intents
When diagramming a ground plan for a business, one of the points to consider is how broad or narrow the focus will be. When Patrick Cheatham and a partner mapped out Creative Nightscapes, they decided the company’s focus would be aimed directly at outdoor lighting in each of its phases – design, installation and service.
“There are so many areas of opportunity in the landscaping industry but we chose to stay away from the peripheral and stick with one thing and one thing only.” states Cheatham.
Having fixed on that, they eventually became and official Kichler Lighting professional. In 2013, the manufacturing company chose Creative Nightscapes as the LightPro Contractor of the Year for the entire U.S. More recently, they were named the 2013 Western Region Contractor or the year.